Anant says, ‘ Piyush was convinced that Indians deserve communication that they could relate to. There are so many reasons Piyush is revered in the media fraternity. For me it was a friends and family gathering the fraternity turned up in full force, and having left media and advertising, these are the people I miss! NCPA, an unusual place for a book launch was packed, and Anil Dharkar remarked that it was surprising to see the large turnout for a book launch. The unveiling was done by Mr Amitabh Bachchan, who was the face of the polio campaign designed by Piyush, that led to a 100% eradication of polio in India. The evening turned out to be quite lovely and refreshing. Of course, other reasons included meeting my old colleagues and friends in the industry. Having seen Anant fully engrossed in the project, going off to Goa to work with Piyush, I was really looking forward to getting my hands on the book. We spent hundreds of hours talking about his life and then capturing the stories that we believed would be enjoyed by readers.” The second ‘engagement’ was in helping him unlock these stories from the recesses of his memory. I strongly believed that he should share these experiences with the larger world. All these conversations were during private meetings. Over some time, one could see that there was a great amount of method to the madness that is Piyush. I learned, through these meetings, that many of his most brilliant TVCs were the result of extraordinary insights, not just flashes in the pan. Second, the book has been curated by my dear friend Anant Rangaswami, who championed the book from the very beginning.Īnant, an advertising, media veteran of over two decades says, “ Over the years, I have spent considerable time with Piyush and have heard of wonderful experiences that he has had which, in turn, have lead to his creating great communication. Piyush has a huge stature…as the award winning co-executive chairman and national creative director of Ogilvy & Mather India…and as mentor to most creative heads in Indian advertising. First, I have had great admiration and respect for Piyush Pandey, and wanted to hear him speak about his book. There were two main reasons I wanted to go for the book launch of Piyush Pandey’s Pandeymonium. Pandeymonium and Its Simple Lessons by Seema Mohapatra